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“Using top-quality ingredients is the way to win over customers and critics alike. Adding Häagen-Dazs products to the menu is a simple, yet effective, way to elevate dessert and beverage menus,” Samuelsson says. “I’m eager to see what the country’s chefs come up with.”
From May 4 to June 30, contestants can enter recipes that highlight one or more of five Häagen-Dazs ice cream flavors—Vanilla, Dulce de Leche, Chocolate, Coffee, and Strawberry—as the star ingredient in one of two categories: desserts or beverages.
Two grand-prize winners will receive $2,500. One of the lucky winning recipes will be selected by chef Marcus Samuelsson as a limited-time-only menu special at Marc Burger in Los Angeles and Chicago.
The winning recipes will be announced September 1.
