Now through May 31, Steak Escape fans can post their favorite grilling photo online. Six finalists will be chosen and revealed June 1 on the company’s Web site. The public will then be encouraged to vote for their favorite June 1–15. The two photo entries with the most votes will each win a grill. Winners will be announced on June 18.
Customers also can register to win by signing up for E-scape, Steak Escape’s e-newsletter, either online or at participating restaurants. Additionally, anyone who visits a Steak Escape will receive a scratch-off card for a chance to win one of two grills as well as a variety of food prizes.
“This is a fun way to engage our customers, while re-enforcing our brand identity,” says Dave Smith, vice president of operations for Steak Escape. “We’re about fresh food and putting on a show at the grill. The contest and prizes reflect that.
“We expect this contest to do a great job driving customers to our Web site both to upload their photos as well as to vote during the final phase of the contest,” he says.