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"There's no better place to enjoy National Bagel Day than at Einstein Bros. Bagels, America's No. 1 bagel restaurant brand," says James O'Reilly, chief concept officer of Einstein Noah Restaurant Group Inc. "To celebrate, we want to reward our fans on Facebook and new ones with an offer to get a delicious bagel for free. This is just one of the many ways we're using Facebook to engage our fans."
The Free Bagel Bonanza launched January 25 and grew the Einstein Facebook following from 4,000 fans to more than 300,000 in less than two days. The free offer was launched to drive restaurant traffic, while quickly building the Einstein Bros. Brand on Facebook, where the company is planning more customer engagement and future promotions.