As part of the festivities, Times Square revelers may have the opportunity to be “Papa” John’s co-stars as the company captures footage for a potential future “Papa’s in the House” commercial, part of the company’s new documentary-style series of advertisements in which John Schnatter surprises customers with pizza deliveries.
Schnatter will also take the stage above the crowd to lead the crowd in a special chant before releasing thousands of pieces of confetti into the crowd that will include a promo code good for an offer available at the pizza chain’s Web site.
“I can’t think of a better place than Times Square to reflect on the end of a tremendous 2009 and kick off an even bigger year ahead,” says Schnatter, Papa John’s founder and CEO. “Papa John’s is excited to be a part of this iconic celebration which, like our pizza, brings friends and families together.”
New Year’s Eve is one of the top five busiest nights of the year for Papa John’s, which expects to sell nearly 5 million pizza slices (more than 600,000 pizzas) throughout the U.S. Papa John’s also plans to bring the thrills of Times Square to all its fans by featuring a live video stream on Papa John’s Facebook fan page of the action in New York. Throughout the Webcast, Papa John’s will reveal special promotion codes good for pizzas ordered online.