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“This new relationship offers Jamba Juice an excellent opportunity to expand offerings into new venue types across the country ranging from professional sports stadiums to performing arts complexes,” says Thibault de Chatellus, senior vice president, global franchise and development, Jamba Juice Company.
“Our goal is to provide additional meal options to fans, families, and individuals seeking health-oriented fare they already know and love when out and about enjoying fun activities together.”
Beginning with the introduction of Jamba Juice kiosks, Jamba and Centerplate have plans to further expand in late 2010 with the development of “fast fare” quick-service programs that will enable the brand to fit into additional concession locations within each venue and handle the high throughput required by those operations.
“We are thrilled to offer our clients and guests the Jamba Juice line of products, enhancing our food service menu line-up with additional healthy choices,” says Bob Pascal, senior vice president of marketing and sales for Centerplate.
“Jamba Juice is always looking for ways to help people feel good while they are doing what they love,” says James D. White, president and CEO, Jamba Juice Company.
“Our relationship with Centerplate gives us the opportunity to bring great tasting, healthy lifestyle products to fans while they are cheering for their preferred team or singing along with their favorite band.”
Centerplate’s relationship with Jamba Juice follows the recent announcement of its merger with Boston Culinary Group, one of the largest foodservice management companies in the recreation and leisure industry, with the transaction slated for early 2010. In addition, Centerplate is preparing to serve as a hospitality partner to the 2010 Winter Olympic Games in Vancouver.
In addition to the relationship with Centerplate, Jamba Juice franchise growth in other non-traditional outlets, such as college campuses, airports, malls, grocery stores, and other small formats, is a key component of Jamba Juice’s 2009-2010 Blend Plan.
The company believes there are potential opportunities for at least 2,700 total stores in the U.S. and that the franchise strategy will better position Jamba Juice for growth, by increasing brand presence with reduced capital outlay.