The Noid, Domino's advertising character from the 1980's, is being brought back to help with the cause. As another way to raise funds for St. Jude, consumers can purchase a Noid t-shirt, with proceeds benefiting St. Jude. Domino's is selling 1,000 vintage-style t-shirts listed at $19.99 online. All profits from the sale of each vintage-style Noid t-shirt, at least $14.00, will be donated to St. Jude.
"I am proud to share that Domino's has raised nearly $5 million since we began participating in the ‘Thanks and Giving’ campaign in 2005," says David A. Brandon, Domino's Pizza chairman and CEO. "This year, in addition to our $250,000 donation, our goal is to raise $1 million for St. Jude to support their lifesaving research and breakthrough discoveries that lead to lifesaving cures for children and their families around the world."
St. Jude is one of the world's premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases. Every research breakthrough at St. Jude is freely shared with the scientific community worldwide, impacting the lives of children in communities across the country and around the world.
"We are thrilled that Domino's is once again a part of our annual ‘Thanks and Giving’ campaign" says Marlo Thomas, national outreach director for St. Jude. "Their dedication to the campaign has an enormous impact on the lives of countless children and their families in communities across the country who benefit from their caring and generous spirit. Partners like Domino's will enable us to carry on our mission that no child should die in the dawn of life."
The campaign began November 16 and runs through December 31.