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Two Kids Can Keep Eating Free at Boston Market

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Boston Market [6], Marketing [7]
Boston Market announced that its “Two Kids Eat Free” dining program will be extended past October 31, offering customers the same deal every weekend (Saturday and Sunday) between November 1 and the end of January 2010. During the program’s initial launch, more than 550,000 free kids’ meals were distributed to Boston Market guests.

The company was the first to launch a national program where two children, ages 14 and younger, could receive a free kids’ meal all day, every day with only one adult purchase of $6 or more. The number of free kids’ meals doubles to four with the purchase of a Family Meal.

“The overwhelmingly positive response from our customers tells us we’ve struck a chord. Everyone wants greater value for their dollar and more time with their families,” says Lane Cardwell, CEO of Boston Market. “Coordinating schedules is always a challenge, but weekends are family time, and Boston Market wants to help make family mealtime a reality by continuing to offer the ‘Two Kids Eat Free’ deal on weekends and providing delicious, nutritious meals at an excellent price point.”

For more information on the “Two Kids Eat Free” deal, click here [8].
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