Wingstop ended the most recent quarter with a 1.6 percent increase and is up 3.8 percent for the year. The company predicts the positive trend to continue into the fourth quarter, when sales are typically the strongest due to the popularity of wings during the football and holiday seasons.
“In this economy, guests are looking for greater value when dining out,” says James A. Flynn, president and CEO of Wingstop. “As a fast-casual chain, Wingstop offers convenient carryout service, and family packs and platters to serve a large crowd, but still engages guests in strong customer service and quality. That translates into a solid business and positive sales.”
According to the Restaurant Performance Index, 68 percent of operators reported a same-store sales decline in August, but even in these recessionary times, Wingstop continues to perform and experience positive sales systemwide.
“This news is strong evidence that limited-service chains continue to deliver value during a difficult economic climate,” says Darren Tristano, executive vice president of Technomic Inc., an industry research firm. “In addition, fast-casual restaurant chains that provide high levels of customer experience and products with high demand will continue to exploit pockets of opportunity in a down market.”