The new “Dia del Patron” promotion features the company's 12-inch medium Amigo Pizzas with pepperoni priced at $2.99 each, with no limit on purchases. The offer is available to customers every Monday, Tuesday, and Wednesday through the end of September.
Pizza Patron distributed nearly a half a million direct mail ads announcing the promotion during the week of July 20, resulting in a sales increase of 17.45 percent over the same period last year. The following week of July 27 experienced similar gains with a 13.81 percent increase in sales compared to the same period in 2008.
"This launch has proven to be much more successful than we anticipated, and it has created a lot of local buzz for our brand," says Andrew Gamm, brand director for Pizza Patron. "No one else in the industry can touch the values we are offering, and that gives a lot of new people incentive to try our pizza."
The high demand exceeded company expectations spurring quick development of plans to expand the program into other markets. “Dia del Patron” is scheduled to roll out by mid-August in the Houston and Phoenix markets.
Pizza Patron's same store sales were up 8.27 percent in the first quarter of 2009 and 4.15 percent for the second quarter. The company expects to finish the second half of the year strong with continued positive sales growth.