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In the first six months of 2009, 23 new restaurants opened in eight states through nine new franchisees and 10 current franchisees, along with one corporate-owned store.
According to Michael Arrowsmith, senior vice president of development for Checkers, the dynamics of new franchisee groups along with non-traditional locations are creating new opportunities for the nearly 25-year-old chain.
"These openings were some of the most challenging in our history," Arrowsmith says, noting that some former Burger King restaurants were converted to Checkers overnight. "At 6 p.m. they were one brand and by 6 a.m. the following morning, they were Checkers.”
Other non-traditional locations opened during the second quarter include: a convenience store location; a dining room only restaurant in Brooklyn Heights, New York; and a food court at Mississippi Valley State University.
"The simplicity of the Checkers concept and innovative designs are providing both new and existing franchisees with a wide range of options,” Arrowsmith says. “It's an exciting time to be in the business.”
Although non-traditional locations are becoming more important, the traditional double drive-thru design continues to be a major driver of the business. "Of the 18 locations opened in the second quarter, 10 are the traditional design which really defines the Checkers brand," Arrowsmith says.