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Bales joined Carvel in 2002 from TCBY, a division of Mrs. Fields Famous Brands. Upon FOCUS Brands’ acquisition of Cinnabon in 2004, he lead all marketing and strategic planning for both Carvel and Cinnabon, and has served as an advisor for Hill since the latter was named president of Cinnabon in 2006.
“While we will certainly miss the talent, energy and enthusiasm of Geoff, I am excited to have Gary bring his vast experience to the Cinnabon brand,” says Russ Umphenour, president and CEO of FOCUS Brands. “With his terrific track record of success with Carvel, Gary’s strategic and long-term approach to operations and marketing make him the ideal leader to oversee both treat brands.”