Hardee's Goes French

Hardee’s is rolling out its French Dip Thickburger with a French Maid–themed promotion. The French Dip Thickburger is available at participating Hardee’s beginning July 13, and features a combination of a 100% Black Angus Beef Thickburger patty, thinly sliced roast beef, and melted Swiss cheese, served with a cup of au jus for dipping.

Hardee’s is sending four French Maid mascots to a variety of concerts, sporting events, and festivals in the South and Midwest to promote the new menu item.

“Our loyal fans not only love Hardee’s food, they enjoy the beautiful women who have starred in our commercials over the years,” says Brad Haley, Hardee’s executive vice president of marketing. “So, we decided to take it one step farther and send some French Maids across the country to help celebrate summer and the delicious French Dip Thickburger.”

The French Dip Thickburger is available at participating Hardee’s restaurants for $3.99 and is also available in a small combo for $5.99 including Natural Cut Fries and a beverage.