The master franchise agreement calls for the development of at least eight ice cream concept franchised stores over a 10-year term. These stores will be the first Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery franchised stores in Asia, which is in line with the Company’s strategic plan for franchise growth throughout Asia and in other international markets.
Kenneth J. Hall, Chief Executive Officer of NexCen Brands Inc. stated, “We continue to capitalize on growth opportunities for each of our franchised brands in a variety of attractive markets. We believe our expansion into Asia reflects the increased demand and transportability for our Marble Slab and MaggieMoo’s products on an international scale.”
“We are delighted to bring Marble Slab Creamery to the Singapore market,” says Ms. Li, signatory to the master franchise agreement. “The introduction of this American franchise concept, which offers fresh, fun, and delicious products, supports our desire to help boost the Singapore economy.”