Bruegger’s Enterprises, Inc. has announced that Paula M. Doyle has been promoted to vice president of marketing. She has served as senior marketing director for the past two years. As vice president, Doyle is responsible for setting the strategic direction for all of the company’s marketing from product development to national promotions as well as managing relations with the company’s advertising and public relations agencies. She played an instrumental role in the development of Bruegger’s new Signature Soups that debuted in September after a year of extensive research. Doyle is presently crafting a marketing plan for a 2008 celebration of Bruegger’s 25th anniversary.
Doyle brings more than 20 years of experience in strategic marketing development and advertising to Bruegger’s. Prior to joining one of the fast casual industry’s leading bakery cafes, Doyle served as a group account director for Euro RSCG New York where she led an account team and directed research, creative and media efforts for Reckitt Benckiser and International Paper. Prior to that she held marketing positions at Taco Bell and Kentucky Fried Chicken where she was responsible for developing, managing and directing advertising and communications programs.
Doyle received her Bachelors of Arts in Economics from St. Lawrence University and received her MBA at the J.L. Kellogg Graduate School of Management from Northwestern University. She currently resides in Burlington, VT.
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