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In this expanded role, Sims will lead growth initiatives for the company that include updating all Taco John’s facilities to a fresh, bold look that aligns with the company’s West-Mex® branding program.
Sims, 51, joined Taco John’s in 1986 and has served in various capacities, most recently as executive vice president and CFO. “Taco John’s has been my home for over twenty years and I’m honored to contribute to the future success of our brand,” said Sims. “It’s a privilege to work with such devoted owners, franchisees and employees all focused on the growth of our company.”