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Arby's Introduces Ultimate BLT

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Arby's [6], Sandwiches [7]
As of today, Arby's popular Market Fresh line includes six sandwiches rather than five. The company announced the introduction of its Ultimate BLT sandwich, which features thick-cut pepper bacon leaf lettuce and tomatoes served on thick-sliced honey-wheat bread with mayonnaise. Participating Arby's will offer the new sandwich at a suggested retail price of $3.99 throughout the summer.

"We're always looking for ways to offer our customers great new products. This sandwich is perfect for summer," said Debbie Pike, senior vice president, marketing, RTM Restaurant Group, Arby's largest franchisee.

Arby's introduced the deli-style Market Fresh sandwich line in May 2001 and has continued to develop new sandwiches for the line. There are currently six sandwiches available: Roast Turkey and Swiss, Roast Beef and Swiss, Roast Ham and Swiss, Roast Chicken Caesar, Roast Turkey Ranch and Bacon and the newest member, the Ultimate BLT.

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