Beginning this month, Subway will communicate heart-healthy messages on nutrition and exercise that are consistent with the American Heart Association's dietary guidelines.
"The American Heart Walk is a natural tie-in to our healthy, active lifestyle brand positioning," says Chris Carroll, marketing director of the Subway Franchisee Advertising Fund Trust (SFAFT). "We are proud to support an event that has such a positive impact on the community."
The American Heart Walk is the premier fund-raising event for the American Heart Association. The association's goal in 2002 is to raise $75 million for cardiovascular disease and stroke research, as well as community and professional educational programs. More than 650,000 walkers will participate in the 750-plus events nationally during the year.
Subway will be actively involved in the Heart Walk events across the country in a number of ways. In addition to providing sandwiches to Walk participants, Subway will conduct in-restaurant promotions and place national and local advertising to publicize the American Heart Walk.
At many of the American Heart Walks across the country, participants may find Jared Fogle, Subway's "weight-loss hero," walking beside them. Jared has maintained his weight loss for three years through a healthy, well-balanced diet and exercise plan. "As an active walker, I encourage everyone to participate in their local American Heart Walk to support the American Heart Association, as well as their own health benefit," says Jared.
The American Heart Association spent about $382 million during FY 2000-2001 on research support, public and professional education, and community programs. Nationwide, the organization has grown to include more than 22.5 million volunteers and supporters who carry out its mission in communities across the country. The association is the largest nonprofit voluntary health organization fighting heart disease, stroke, and other cardiovascular diseases, which annually kill about 960,000 Americans.