New World Back to School

New World Coffee-Manhattan Bagel, Inc. has signed a licensing agreement with Sodexho to open Einstein Bros. Kiosks on college campuses and other Sodexho accounts across the U.S.

The campus shop rollout started last week with locations at Marquette University in Milwaukee, Jacksonville University, and Regis University in Denver. Sodexho will initially rollout the Einstein Bros. modular store concept within its Campus Services Division, while also exploring applications within its other divisions.

Under the agreement, the Campus Services Division is introducing the branded kiosks in college and university food courts. The "fast casual" sandwich shops will feature deli sandwiches, soups and green salads, along with Einstein’s signature bagels, "schmears," fresh baked sweets and coffee.

"The addition of Sodexho as a licensing partner will enable us to extend the reach of our Einstein Bros. fast casual offering to an important demographic audience—college students," says Anthony Wedo, New World CEO. "We believe that the Einstein Bros. brand loyalty established in a campus setting will be maintained as these young men and women move on through professional careers. Sodexho has a well-earned reputation as a high-quality player in food facilities management, and our brand fits in well with their program. Their selection of Einstein Bros underscores the brand’s position as a leader in the fast-casual sandwich segment."