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Over the past two years, McDonald's conducted an intense overhaul of its restaurants nationwide. The company has pumped billions into new technology, renovations, and training. With competition and financial reports keeping the company on its toes, emphasis is now on faster and more accurate DriveThru service, a greater variety of products on the menu, and the new "Made for You" kitchen systems.
|SIDEBAR: McDonald's Taglines and U.S. Milestones |
Re-training for crew members prescribes friendly smiles and positive attitudes, complimented by new uniforms. "When customers walk into a McDonald's," explains Zwain, "they walk into our brand. But they don't see the good intentions of management—they see the crew behind the counter. The crew is the heart and soul of the brand."