Located in the capitol city of Helsinki, Subway is the only sandwich chain in the country. Ten employees staff the restaurant, owned by Arto Pelander and Erkki Lempiainen, which is located in the city center, in an historic building that dates back to the nineteenth century.
Although July is traditionally a holiday month in Finland and many business people are away from the city center, sales grew steadily each day mainly through word of mouth. In fact, on the third day of business, the restaurant received its first Giant Party Sub order.
"We hope to start the second and perhaps the third Subway outlet in Helsinki within the year," say Pelander and Lempiainen.