Wingstop Has Record Day

Wingstop [7], the rapidly expanding wing franchise, reported record sales on Saturday, July 22. Super Bowl Sunday, in January, has always been the highest recorded sales day for the organization, but figures on Saturday, surprisingly, surpassed sales from the most important sporting day of the year. The restaurant chain had sales of nearly one quarter million dollars for the week. The corporate store, a 1,140 square foot restaurant, alone, grossed $8,303 in sales on this record setting day. Seventy cases, each containing 40 lbs of chicken wings, were prepared and served, resulting in 30,800 wings being sold from 11:00am to midnight.

Jim Deering, vice president, said, "Saturday was an unbelievable day and we hope to have more just like it. We think the craze is catching on and Wingstop has cornered the market on the best chicken wings made today."

Wingstop's extremely focused menu offers 8 unique and original wing flavors, including, Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian Barbeque, and Garlic Parmesan. They are always fresh and made-to-order for steaming hot, mouth-watering results.

Antonio Swad, who began his career at the age of 15, originated the concept. After studying the successes and failures of other restaurants for years, he settled on the broad appeal of chicken and the trend toward spicier fare to anchor his concept.

After only two years franchising Wingstop, there are now 19 restaurants in operation and 13 under development in Texas, Louisiana, Alabama, Georgia, Missouri, and Oklahoma. Deering explains, "Our goal is to increase Wingstop's presence in the market by building 800 to 1000 new stores. With high revenue generating periods, like the past several months, we are well on our way."