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Under Moore's leadership, Sonic's advertising budget has grown from $33 million in 1996 to over $64 million in 2000, which includes the chain's first major entry into national cable television.
Moore also spearheaded the development and implementation of Sonic 2000, a five-year strategic plan that included a complete brand reimaging and remodeling of Sonic Drive-Ins nationwide, and adding a new expanded menu to the popular drive-in restaurants.
Sonic's systemwide sales grew from $881 million in 1995 to nearly $1.6 billion in 1999. That year also marked 12 consecutive years of positive same-store sales for Sonic.
Moore started at Sonic in 1992 as vice president-Marketing and was promoted to senior vice president-Marketing and Brand Development in September 1995. She was named to her current position in January. Prior to joining Sonic, Moore spent eight years in account management positions with Advertising Inc., a Tulsa-based advertising Top agency. While at Advertising Inc., she served as vice president, management supervisor on the Sonic account.
Moore is active in industry and community organizations like the Arthritis Foundation where she currently serves as national treasurer and is on the national board of trustees and the Oklahoma Chapter board. A journalism/public relations graduate of the University of Oklahoma, Moore graduated Phi Beta Kappa in 1979 and has since earned her accreditation in public relations (APR) from the Public Relations Society of America. Moore and her husband Mark, live with their two daughters in Edmond, Okla.