McDonald's: Crazy for Crazy Bones

Toy Craze, Inc. makers of Crazy Bones [7], is teaming up with McDonald's [8] (NYSE: MCD) to bring the largest variety of Happy Meal toys ever to children nationwide. Beginning in October, participating McDonald's will offer two Monster Crazy Bones toys in every Happy Meal along with a collectible sticker and a Crazy Bones game.

Twenty four specially designed Monster Crazy Bones will be made available in an array of brilliant colors. Twelve characters are from the classic Crazy Bones series The Gogos. First series favorites like Eggy, Menace, Speedy and some of their pals will be re-created to Monster Size dimensions. Twelve never-before-seen Crazy Bones will be unveiled during the event.The company also produces a Toy Story 2 series.

Crazy Bones is a collectible game consisting of over 200 Crazy Bones characters in hundreds of different colors. Inspired by the 2000 year old game, Tabas, Crazy Bones games are simple games like jacks, marbles, dice, etc. that let kids actually play with each other -- boys with girls, kids with their parents.

Kids from all across the country will be able to expand their Crazy Bones collections when they discover that these Monster Crazy Bones come in a variety of colors with a range of color treatments—resulting in a total 800 different bones to collect. This makes Crazy Bones the Happy Meal with the biggest variety of collectible toys in McDonald's history.

"Our partnership with McDonald's will undoubtedly be an exciting opportunity for all of us here at Toy Craze. It will be a chance to heighten brand awareness and take Crazy Bones to the next level," says Stephanie Kovner-Bryant, Director of Licensing and Promotion for Toy Craze.

Toy Craze, Inc., a Cleveland based company formed in 1998, was formed from a group of toy industry experts "who are just kids at heart."