Jamba Juice Company and Drybar announced today that its CEOs will team up on the Dec. 16 episode of Bloomberg Television's "Bloomberg The Mentor" to discuss how a small business with overnight success can sustain and grow in an increasingly popular market. With more than 25 years of leadership experience at top Fortune 500 companies, James D. White, Jamba Juice's president, chairman, and CEO, provides critical advice on building a solid business model, infrastructure and support system to marketing aficionado Michael Landau, whose specialty hair blowout business has boomed since launching in early 2010.
Receiving an inside look at the Drybar business including a tour of its Brentwood, California, location, White learns about its features, customers, employees, and functionalities, firsthand. And while getting hair blown out isn't exactly the same product as a Jamba Juice smoothie, from menu options to marketing materials, White provides Landau with sound feedback on the business. In the head to head portion of the show, White gives Landau a big picture perspective, helping him to consider key elements Drybar will need to successfully grow the company over a multi-year period, including how to succeed with franchise expansion.
"It was a great experience getting to know Michael and learning about the Drybar business," says Jamba Juice president/CEO/chairman White. "Drybar is a company that filled a void in the marketplace and gained popularity extremely fast — much like Jamba Juice when it first opened. And although I won't be needing a hair blowout anytime soon, I hope my advice to Michael has been helpful in strategically thinking about expanding a business that is well positioned for success."
"I've been a fan of Jamba Juice for years," says Michael Landau, Drybar CEO. "Getting the opportunity to sit down with James and learn the ins and outs of a successful business that has been around for 20 years was definitely an invaluable experience. From the advice on franchising and infrastructure to the free smoothie during the Jamba Juice tour—the knowledge I gained will definitely be applied to the Drybar."
The Jamba Juice and Drybar episode of “The Mentor” will air on Bloomberg Television on Thursday, Dec. 16, at 9 p.m. and 11 p.m. ET.