Addressing a crowd of 700 aspiring small-business owners and entrepreneurs, Dan Kim, founder of Red Mango Yogurt and Smoothies, will share the business success strategies that have helped him establish the fastest-growing yogurt and smoothie chain in the nation as a speaker at The New York Times Small Business Summit on June 13th at the Grand Hyatt in New York City.
Now in its sixth year, the The New York Times Small Business Summit will bring an audience face-to-face with the nation’s most successful leaders in the small-business world.
Kim, who shepherds a national chain with more than 120 stores, can relate well to those with start-up dreams. Having opened the very first Red Mango store in 2007, Kim built his business from the ground up and one customer at a time. His passion for the brand and his love for his customers, in turn, have created a national sensation, amassing more than 300,000 fans on Facebook and Twitter who follow Kim and Red Mango’s activities in real-time and with direct communication to the man at the top.
Kim will discuss that expertise in a session on “Customer-Centric Business” at the summit in morning and afternoon sessions.
Recently named to Restaurant Business magazine’s “Social Media 50,” Kim has been called a social media guru for his appeal with customers and the award-winning yogurt that Red Mango champions.
Disproving that it takes big advertising budgets to establish big brands, Red Mango has built a grassroots relationship with the general public, letting a healthy product support the slogan to “Treat Yourself Well.” An expanded menu now offers frozen yogurt, smoothies, parfaits, and probiotic iced teas. Red Mango’s signature frozen yogurt is all-natural, nonfat, gluten-free, kosher, and rich in probiotics to support a healthy immune system. All that, served in stylish stores, helps Kim define a Red Mango experience to an educated consumer base that interacts with loyalty and frequency both in stores and online.
Having turned his business into a franchise opportunity with a flexible platform of traditional stores, self-serve locations, kiosks, and side-by-side operations, Red Mango has become an attractive retailer that has grown in record time. Today, with franchise agreements and master licenses to reach 200 locations by the end of the year, Kim has also turned an idea into a business reality that is changing the definition of fast food in America and is meeting growing consumer demand for healthier food options.