Milk’s favorite cookie celebrates a milestone this year and theDairyQueensystem is marking the occasion with a unique location-based social media-driven contest that will net the winners $100,000.
For the 100th birthday ofOreo, Dairy Queen has launchedOreoBlizzard 100 through Facebook. From now through August, fans must check-in on a mobile device through Facebook Places ordq.com/oreoat least 100 times at multipleDQlocations for the chance to win $100,000.
TheOreoBlizzard100 utilizes Facebook Places Beta technology and Facebook's platform to verify user check-ins atDQstore locations.Players receive incentives along the way to maintain check-ins.
“OreoBlizzard100 is pioneering a new promotional landscape,” says Tim Hawley, vice president of Marketing Communications for American Dairy Queen Corporation (ADQ).
“This is the first time social media will be used to prove real-world store traffic. We are forecasting 3.5 million check-ins, which would obviously have a strong impact on our business.”
Throughout the competition, fans can receive incentives such as gift cards to purchaseBlizzardTreats, including theOreoflavor, which is the most popularBlizzardTreat of all time, or to collect virtual Facebook badges that demonstrate progress made.
There is no purchase necessary to enter or win. For official rules and prize details please visitwww.DQ.com/OREO.
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,000Dairy Queenstores in the United States, Canada and 18 other countries.