Captain D's successful turnaround and brand rejuvenation has continued through 2012. With 527 locations throughout the United States, the restaurant leader in the fast casual seafood segment produced a 7.3 percent increase in franchised restaurants and an 8.5 percent same-store sales increase in company restaurants in Q2, marking its second consecutive quarter generating an 8.5 percent increase.
"Our continued brand success is attributable to our entire talented organization creatively fulfilling D's corporate value of providing our guests with an everyday excellent dining experience,” says Phil Greifeld, CEO and president of Captain D's. “Our commitment to our guests in everything we do has elevated both our guest experience and our brand.”
Captain D's continues to build upon its success that began in 2011, when the seafood chain produced its first system-wide same-store sales increase in eight years. Under new leadership, the brand has been systematically rejuvenated with upgraded field and corporate talent, investments in new and core menu items, investments in new restaurant equipment, a re-engineered operating line, and the development of fresh new facility décor and designs that will be unveiled later this year.
In addition to its sales success, Captain D's has recently begun new restaurant development through franchising. Just recently, the brand announced the signing of its first market development agreement in more than six years for the development of three D's restaurants in Mississippi and Northwest Alabama.
"We have a uniquely positioned brand, one with solid unit economics and considerable upside potential," Greifeld says. "D's will continue to reach new levels of success in the coming year and in the years ahead."