A website designed to market a Mexican fast-food chain is attracting attention far beyond the restaurant industry.
The International Academy of Visual Arts has selected TacoJohns.com for a 2012 W³ Silver Award.
“It’s an honor to receive this recognition. It means a lot to our team,” says Renée Middleton, vice president of marketing at Taco John’s. “However, as a company, we judge our website by how well it helps our business grow. Using that measuring stick, we’ve been successful developing a site that is not only informative, but also engaging and entertaining.”
Designed and developed in partnership with Lawrence & Schiller, the new site makes it easier for visitors to find nutritional information, restaurant locations, and promotions.
“We developed a new mobile version of TacoJohns.com and integrated social media campaigns through interactive landing pages,” says Tom Helland, senior vice president of client relations at Lawrence & Schiller. “The resulting audience engagement has been extremely positive. The website is helping build brand awareness across all of the Taco John’s digital properties.”
The seventh annual W³ Awards received more than 3,000 entries from across North America, Europe, and Asia.
The W³ Awards honor creative excellence on the Web and recognize the creative and marketing professionals behind award winning sites, videos, and marketing programs.