16 Handles, today’s most innovative frozen yogurt brand, has raised $10,000 for New York Cares, New York City’s largest volunteer organization. The donation is made possible from proceeds generated from the sale of New York Cares Cheesecake, a co-branded flavor that launched in September and was sold in all New York based 16 Handles stores.
The $10,000 donation will support New York Cares in its quest to identify the toughest problems facing New York City’s nonprofits, city agencies, and public schools and mobilize caring New Yorkers to volunteer in service.
“16 Handles was born in New York City, and keeping the Big Apple a safe and clean place to live, work, and play will always remain an important cause to our brand,” said Solomon Choi, 16 Handles founder and CEO. “Volunteering is a selfless way to make a difference, and we’re excited to give back to New York Cares, the ultimate facilitators of volunteerism.”
The launch of New York Cares Cheesecake marked the first co-branded, philanthropic initiative between the two New-York headquartered organizations. In addition to donating a portion of all proceeds resulting from flavor sales sold across all of its New York-based stores, 16 Handles will support several upcoming New York Cares events and fundraisers designed to thank the many volunteers who graciously donate their personal time and energy to lend a hand to local New Yorkers in need.