Moe’s Southwest Grill, the restaurant franchise featuring fresh southwest fare, has selected Engauge, a full-service marketing agency for the digital and social age, as its media agency of record. The agency has already begun to work on the company’s national media planning and buying, and will also be responsible for media buying for the Philadelphia co-op, which is inclusive of eleven stores.
“With their innovation, adaptability, and creativity, we found Engauge to be a perfect fit for the Moe’s culture,” says Paul Macaluso, chief marketing officer for Moe’s Southwest Grill. “They’ll help us target national television for the first time and make the most of our budget in the process.”
Moe’s media initiative will include national television starting in March on networks such as CBS Sports, E!, and TNT, to name a few, as well as programmatic buying for display and mobile advertising utilizing the Engauge trading desk.
“There is explosive growth at Moe’s,” says Nick Bandy, chief executive officer of Engauge. “It’s an exciting time to be working with them — and a critical time. Now more than ever, it’s important to strategically focus media budget in order to reach people at the right place and time.”