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Smashburger, the rapidly expanding better burger restaurant concept, shares a summary of its 2012 business results and accolades. The fast growing brand added a total of 58 new locations globally in 2012, comprised of 17 corporate locations and 41 new locations opened by its franchise partners, representing 36 percent total new unit growth over 2011, with a total count of 193 restaurants.
Smashburger has expanded nationally making an international debut with restaurant openings in Calgary, Kuwait, Saudi Arabia, and Costa Rica. David Prokupek, chairman and CEO states, “We are very excited about the record growth we have had over the past year with Smashburger and the fact that we have gone internationally. We are committed to continue sharing our better burger concept to our consumers all over the world and sharing the excitement with our franchise partners.”
Looking ahead to 2013, Smashburger is targeting 30 percent unit growth, with the addition of 50-60 restaurant openings. This year’s franchising strategy has placed a strong focus on “co-development” markets which offer franchise opportunities in markets where the brand currently operates corporate restaurants. Co-development markets that are currently available to franchise include Chicago, Miami, Los Angeles, D.C., San Francisco, and Toronto.
Additionally, Smashburger is seeking franchise partnerships to bring its award-winning burgers and menu offerings to the top 50 markets including: Boston, Seattle, Portland, Pittsburgh, and Orlando. Still recognizing the global demand, Smashburger is seeking and recruiting qualified franchise partners to further develop the brand internationally; in multiple Canadian territories including Toronto, Vancouver, and Montreal; Central America; United Kingdom; and Asia.
“Since the launch of Smashburger in 2007, our vision has been to grow the brand into the best, most innovative burger concept in the industry,” comments David Prokupek, chairman and CEO of Smashburger. “Over the past year we have continued to execute that goal, entering new markets and attracting top franchise partners to join our team and help grow our successful fast casual model. As we look to build upon our brand’s momentum in 2013, we see plenty of runway for more restaurant locations.”
Over the course of the last year, Smashburger received dozens of best burger awards as well as several notable rankings. The company was ranked ninth on Inc. magazine’s Hire Power Awards list, for its role in job creation, as well as QSR magazine’s 2012's Best Franchise Deals [12].
