Liquid Nutrition Group—a functional beverages, fresh-pressed juices, vitamins, and supplements concept—announced its expansion into the United States with market development units opening in New York, Los Angeles, and Miami as part of a 70-unit sales target in 2013.
The company has hired Formula, a national public relations boutique firm, as its agency of record to manage national PR strategy, drive editorial coverage, and generate buzz in support of the brand’s growth plan.
This approach includes working with Team Liquid, the company’s network of health, fitness, and active lifestyle brand ambassadors, including Steve Nash of the Los Angeles Lakers and Matt Ryan of the Atlanta Falcons, to elevate the brand among U.S. consumers.
Formula will also be responsible for implementing a regional media relations program to support new store openings.
Liquid Nutrition has experienced rapid growth and success in Canada, and is poised to transition into the U.S. under the direction of seasoned industry veterans Glenn Young, president and CEO, and Kris Simonich, vice president of franchise development.
“The U.S. is ripe with opportunity for Liquid Nutrition, as busy individuals are actively seeking convenient options that provide them with maximum nutrition,” Young says. “Our unique approach to providing a one-stop shopping experience for fueling a healthy and nutritious lifestyle primes us for success.
“We are thrilled to have Formula join the Liquid Nutrition team to assist with our U.S. expansion efforts,” he adds. “Having the right partner with a deep knowledge in the [quick-service] space, as well as in the natural foods industry, is an invaluable asset in establishing our presence in the market.”
In addition to Formula, Young will continue to identify and align with new strategic partners to help promote Liquid Nutrition’s business model, which provides a comprehensive marketing foundation to support all franchisees among business and trade audiences.
Liquid Nutrition has also built a national sales team overseen by Simonich, a U.S. franchise industry expert with more than 15 years of experience.