Global Franchise Group, a strategic brand management company, is pleased to announce its partnership with the Atlanta Hawks and Philips Arena in Atlanta, Georgia.
A co-branded store featuring Pretzelmaker and Great American Cookies will be open to guests during all ticketed events held at Philips Arena.
In addition to the flagship store, one Pretzelmaker cart and two Great American Cookies carts will be positioned in different locations throughout the arena so fans can enjoy all that both brands have to offer.
Both brands are managed by GFG Management, a subsidiary of Global Franchise Group.
"We are very excited to partner with the Atlanta Hawks and Philips Arena,” says Chris Dull, president and CEO, Global Franchise Group. “With our headquarters and manufacturing facilities based in Atlanta, we feel that there is a natural synergy between our franchise brands and a premiere, internationally known venue and hometown NBA team.”
Philips Arena is considered to be one of the leading state-of-the-art multi-purpose sports and entertainment complexes in the world, hosting top-ranked concert tours, professional and collegiate sporting events, family shows, and conferences year-round.
In addition, the arena is home to the NBA’s Atlanta Hawks and the WNBA’s Atlanta Dream, and hosts 160 events and 1.6 million guests annually.
“The Atlanta Hawks and Philips Arena are always looking for ways to enhance our guests’ overall experience, and [we] feel that Pretzelmaker and Great American Cookies offered an exciting addition to our food and beverage choices,” says Bob Williams, president, Atlanta Hawks and Philips Arena. “Partnering with a local Atlanta company is a wonderful way for us to further invest in our loyal fans and celebrate what live game-nights and event-nights have to offer.”