GRILLiT, Inc. announced that it is building its marketing campaign centered on the benefits of its healthy, quality foods as an integral part of a healthy living lifestyle.
Since the announcement of its merger last April, the Company opened its second restaurant location in Pembroke Pines, Florida, in May, and is in the final stages of securing its senior personnel.
"As part of our growth strategy, we have recognized that much of the appeal of our brand recognition is that the majority of our food menu choices are attractive to health-conscious consumers," says Raymond Dias, CEO of GRILLiT's. "Therefore, we are committed to making this a focal point of our upcoming marketing efforts. We are in the process of filling out our senior management, and plan to bring industry leaders in to key positions - including those with significant fast casual restaurant marketing experience."
The company plans to capitalize on the growth in the fast casual dining sector of the past few years by focusing on the healthy aspects of its product, a topic that its management believes will be key for customers and shareholders alike.
GRILLiT's growth strategy is based on a five year plan to roll out a total of 79 stores (both franchised and corporate owned) across nine States: Florida, Kentucky, Ohio, New Jersey, New Hampshire, North Carolina, Tennessee, Georgia, and Pennsylvania.