In September 2013, Florida-based authentic Southern barbecue franchise chain – Woody’s Bar-B-Q – debuted three new menu items on its limited time offer “Chow Down” menu. Representative of a trio of sandwiches, the new “Chow Down” menu includes:
- The Grand Turkey Club – A smoky twist to the American classic club sandwich. Slow smoked turkey breast hand sliced with cheddar, bacon, tomato, green leaf lettuce sandwiched with Woody’s Texas Garlic toast.
- Grilled Pork Steak Sandwich – This cut of Slow smoked Pork Steak is topped with Woody’s Sweet Bar-B-Q Sauce, cheddar cheese, lettuce, tomato, and a crispy onion ring served on a corn dusted bun.
- The Ultimate Pork Sandwich – Woody’s takes one of its most popular menu items and dresses it up with a double whammy of pork – both sliced and pulled – then crowns it with a layer of creamy coleslaw, pickle,s and a corn dusted bun.
“Our research indicates that Americans eat an estimated 300 million sandwiches daily – that’s about one per day for each person in the United States,” explains Tammy Poudrier, director of marketing for Woody’s Bar-B-Q. “As for our own experience, we’ve seen a recent jump in our already strong sandwich sales of an additional 10.9 percent. We suspect that the ‘Chow Down’ campaign will be very well-received by our fan base and might even help us draw in some new fans.”
The limited time offer “Chow Down” menu will be available at participating Woody’s Bar-B-Q locations through November 30, 2013. “Chow Down” sandwich platters are served with crinkle fries, but fries may be substituted for Woody’s special recipe bar-b-q beans, creamy coleslaw, baked or sweet potato, country vegetables, or mashed potatoes and gravy. Guests can add a cup of soup or Brunswick stew for a nominal fee.