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Soupman Inc., the parent company of soup brand The Original SoupMan, engaged Trevelino/Keller as its public relations agency of record. The partnership comes as the company looks to elevate the iconic Original SoupMan brand and position it as a premier franchise and retail company.
“With proven success supporting some the country’s most well-known and emerging brands, Trevelino/Keller proved to be our best choice as agency of record for The Original SoupMan,” says Lloyd Sugarman, CEO of The Original SoupMan. “Over the past year, we’ve spent a great deal of time advancing our retail packaged goods and suite of franchise options, and with a valued partner like Trevelino/Keller, we know that they will help us achieve our goal of bringing The Original SoupMan to cities across the nation.”
The brand has seen extensive growth in the last six months with SoupMan’s Famous New York Delicatessen & Restaurant, an extension of The Original SoupMan storefront, which includes a menu of authentic delicatessen dishes. In addition, a recent joint venture with Shaquille O'Neal includes plans to drive growth of the company’s franchised food truck business, a venture in which it plans to have 100 trucks on the road in the next few years. The Original SoupMan can also be found in the soup aisle of a growing array of supermarkets nationwide, including Walmart, H-E-B Supermarkets, Safeway, The Fresh Market, Super Fresh, and more.
Headquartered in Atlanta, with a presence in Orlando, Florida, and Charleston, South Carolina, Trevelino/Keller lines up well on multiple fronts: depth of experience in franchising and retail packaged goods; a knowledge base that extends deep within the restaurant and culinary industry; and an integrated public relations, social media, and marketing approach.
“This is a one-of-a-kind opportunity to work with such a company given the amazing assets—culinary, brand, investors, publicly traded,” says Dean Trevelino, principal at Trevelino/Keller. “We look forward to a fast-paced and thoughtful relationship focused on building the brand’s national presence.”