Wingstop soared to new heights in the second quarter of 2014. Building off its first quarter growth, Wingstop continued to outperform industry averages with a 15.3 percent increase in same-store sales growth.
In addition, Wingstop signed 20 new domestic development agreements in the second quarter for 61 new restaurants, propelling development agreements in the first six months of 2014 to a record-setting 138 restaurants. The company also opened 31 restaurants for the quarter and 19 of those restaurants in the month of June, the most openings for any month in Wingstop’s 20-year history.
Wingstop continued its international expansion as well, opening the first of 50 planned locations in the Philippines and the first of 100 planned restaurants in Indonesia.
Wingstop president and CEO Charlie Morrison credits the quality of new brand partners, an aggressive approach to developing units in new markets, and successful promotions for driving the exceptionally strong performance.
“This year is shaping up to be one for the record books,” Morrison says. “We are poised for continued growth due primarily to having the largest development pipeline in the company’s history.”
Other second quarter highlights included the successful launch of Chili Lime wings, a limited-time-offer for the new flavor; Facebook fan growth up 91 percent year-over-year; and Twitter follower growth up 115 percent year-over-year.
“The first half of our 20th anniversary year has resulted in record growth,” Morrison says. “With a new ad campaign launching this fall just in time for football season and our continued expansion worldwide, we are positioned for 2014 to be the best year ever for Wingstop.”