QSR 50 | August 2011 | By Mary Avant
Still working toward recovery after filing for Chapter 11 bankruptcy in April 2010 and being bought out by Luby’s the following July, the hamburger joint brought in $290 million in U.S. sales last year. Although it saw a loss of almost 50 units in 2010, the company is still rolling out new products, like wild boar burgers—part of the Fudds Exotics line—and Fudds Favorites, a line of premium burgers like the Bacon Cheddar and the Three Cheese.
Hoping to reach the 2,000-store mark by 2020, Firehouse signed development agreements in March to open 429 new stores across the country over the next several years. Targeted markets include Iowa, Louisiana, Michigan, Nebraska, Ohio, and Texas. The Jacksonville, Florida–based sub brand has also been busy launching a national fundraising campaign, which kicked off in May, to raise money for first responders and tornado survivors who suffered from the Southeast storms this past spring.
Growth is top priority for the smoothie brand, with the January opening of its first South Korean store and plans to develop 50–70 locations before the year is up. The company’s 392 franchised units saw a 4.1 percent sales increase in Q1 over the previous year, and in May, Jamba signed a 10-year, 80-store development agreement in Canada. Fresh products have been rolling out, including its Whirl’ns line of frozen yogurt, probiotic yogurt smoothies, and Fruit Refresher beverages made with coconut water.
Breaking into the New Jersey market last November (with plans to open an additional 35 stores in the Northeast over the next eight years) and promising to more than double its presence in the Lone Star State within four years, Corner Bakery Café is on a roll as it prepares to turn 20 this November. The line of cafés ended the year with U.S. systemwide sales of $247 million and celebrated the new year with the launch of its “100 under 600” program, featuring 100 sandwich, panini, salad, and soup combos with less than 600 calories.
With a focus on making the brand “Lotz Better,” Schlotzsky’s launched a nationwide initiative to re-image more than 350 stores by the end of 2011. Keeping its eye on bright colors, modern furniture, and a circle theme—a tribute to the chain’s toasted round sandwiches—the prototype also unleashed a new service model in which crewmembers deliver food to tables. Schlotzsky’s plans to have 600–700 stores by 2015 and is actively developing in untapped markets like Atlanta, Denver, and Phoenix.
Fazoli’s ventured into an unfamiliar frontier last October, opening its first retail location in a St. Louis Walmart. The company also introduced a new service style and design, featuring bold colors, fun graphics, and meals served tableside, in Kentucky, Missouri, Nebraska, Wisconsin, and Illinois. More than 60 of the chain’s 232 units have undergone the makeover, and 77 additional units are scheduled to be remodeled this year.
The bagel shop is a new addition to the Contenders list and another company under new ownership this year. It was acquired by Le Duff America in March, and the Vermont-based brand reported U.S. sales of more than $203 million in 2010. In May, the 300-unit chain introduced its first-ever “Skinny Bagel”—designed for calorie-conscious diners—and, in 2010, renovated 45 bakeries, with plans to complete another 40 bakeries before the end of 2011.
|QSR 50 Rank||Company/Chain Name||Segment||2010 U.S. Systemwide Sales (millions)||2010 U.S. Average Sales per Unit (thousands)||Number of Franchised Units in 2010||Number of Company Units in 2010||Total Units in 2010||Total Change in Units from 2009|
|51||Auntie Anne's Pretzels||snack||$359.0||$464.8||861||14||875||44|
|53||Moe's Southwest Grill*||mexican||$347.0||$915.0||418||4||422||13|
|55||Au Bon Pain||sandwich||$301.8||$1,800.0||55||125||180||4|
|62||Corner Bakery Café||bakery/café||$247.0||$2,168.0||17||101||118||3|
*Includes figures estimated by Technomic, Inc.
Food & Beverage
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