2011 Chef’s Survey

QSR asks the industry’s leaders to share insights on the segment’s hottest menu trends.

Chefs speak out about what they think will affect quick service in 2011.

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Each year QSR surveys the best and the brightest culinary professionals in the industry to find out what’s hot and what’s not when it comes to your menu. The exclusive annual Chef Survey, unveils innovative menu items that reflect the year’s newest and most exciting inspirations.

Among their insights, the chefs reveal that despite a more favorable economy, price remains top of mind for customers. With that, diners' focus on flavor and quality is back and hotter than ever. Literally. Exotic chilies and ethnic spices have never been more prevalent or enticing, and back-to-basics and healthy breakfasts are getting a fresh twist, too.

And, of course, they weigh in on social media!