Special Report

Chicken

The nation's top chicken concepts.

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With No. 1 KFC, “we have our work cut out for us,” acknowledged David Novak, CEO of franchisor Yum! Brands. The daunting to-do list includes improving operations, consumer perceptions, and menu appeal. The home office is hoping to improve the appeal and service of units by providing additional field-level support. Already visible is the brand’s effort to be viewed as a bargain option, most clearly with the new value menu.

Meanwhile over at No. 2 Chick-fil-A there are big changes affront. Not long ago, the company could be pigeonholed as a sleepy Southeastern chain with little on its menu but fried-chicken sandwiches. Now it’s finding new roosts as far afield as California and Chicago, with products ranging from yogurt parfaits to a proprietary coffee. Sales topped $3 billion last year, putting it in rarified company. The one constant: Every store still shuts on Sunday.

Segment
Rank
2010
QSR 50
Rank
Chain U.S.
Systemwide
Sales ’09
(millions)
U.S.
Average
Annual
Sales Per
Unit ’09
(Thousands)
Franchised/
Licensed
Units ’09
Company-
Owned
Units ’09
Total
Units ’09
    Chicken          
1 9 KFC2 $4,900.0 $960.0 4,307 855 5,162
2 12 Chick-fil-A* $3,217.0 $2,095.0 205 1,275 1,480
3 20 Popeyes* $1,597.0 $1,057.5 1,539 37 1,576
4 26 Church’s Chicken* $835.0 $680.0 975 287 1,262
5 28 Zaxby’s $718.0 $1,581.0 406 86 492
6 31 Bojangles’ $659.5 $1,556.4 296 163 459
7 35 El Pollo Loco $582.0 $1,600.0 243 172 415
8 39 Boston Market* $545.0 $1,020.0 0 520 520
9 56 Wingstop $306.6 $744.0 425 23 448
10 72 Wing Zone* $56.0 $580.0 96 4 100