March 20, 2010
When consumers have the choice of where to spend their recession-surviving dollars, there’s competition on every corner for drive-thru quick serves.
In order to beat out the competition and deliver the best drive-thru experience, QSR is giving operators an in-depth look at consumer habits. Litchfield Research conducted a three-week survey of 305 consumers from across the country, finding out what they value most in their drive-thru experiences.
Click on the question below to see the results, which you can also sort by demographics.
