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2001 QSR 50
1999 QSR 50

Quick-service operators are finding themselves scrambling to keep up with the whims of a fickle public. Rotisseried chicken is out. Larger pizza is in. Veggie burgers, salads, and other lean offerings have gone stale. Bigger, thicker burgers are now all the rage. Each year QSR magazine publishes its August issue with the annual QSR 50 study. There are charts, lists, and loads of statistical data in this packed issue. Here you can buy just what is pertinent to the study with this QSR 50 excerpt package.
EXCERPT:
In the world of burgers, it seems, size does matter. Customers are going for thicker burgers--double the meat, with bacon on top, and the juicier the better. Chains are responding to this demand by rolling out ever-larger burger offerings.

Based on 1998 domestic systemwide sales, McDonald's retains its position atop the QSR 50. The Burger behemoth continues to grow as its advertising and marketing --from the "Did Somebody Say..." and "My McDonald's" campaigns to the Teenie Beanie Babies offerings--drive traffic.

This report is available for purchase in the NXTprints format. This lively report format has fully functional navigation, can be saved and printed. See a Sample.

- 18 Pages plus August 2004 Cover - Price: $195 USD