January 9, 2009
QSRmagazine.com : reports : food industry reports
Purchase QSR Magazine Food Industry Reports |
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2006 The Best in Drive-Thru NEW! Quick-serve customers know exactly what makes for a good drive-thru experience. How well is the industry giving it to them? QSR magazine surveyed quick-serve consumers nationwide to find out just which attributes they say make for a satisfying drive-thru experience, as well as how those attributes are weighted in consumers’ minds. Next, we interviewed officials at quick-serve brands all around the country to determine how well operators are discerning and working to meet those expectations. |
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EXCERPT: Consumers gave QSR a clear idea of the amount of time they are willing to wait in line at the drive-thru. Nearly two-thirds of survey respondents (57 percent) said an acceptable wait time was no more than five minutes. About a quarter (23 percent) indicated they would wait up to ten minutes, while 11 percent said they would wait for one or two minutes. Slightly less than one-half of respondents (45 percent) said they would be willing to wait longer at one time of day than at another.  This report is available for purchase in the NXTprints format. This lively report format has fully functional navigation, can be saved and printed. See a Sample.  - 29 Pages plus October 2006 Cover - Price: $195 USD
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