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2006 QSR 50 Reading the QSR Top 50 ranking every year is kind of like checking the real estate ads to see how much your neighbor is asking for his house or sneaking a peek at your co-worker’s pay stub (C’mon, we’ve all done it). It’s human nature to want to know who the up-and-comers are and whose batting average is sagging. But the more important lesson is what these changes say about the evolving marketplace. Each year QSR magazine publishes its August issue with the annual QSR 50 study. There are charts, lists, and loads of statistical data in this packed issue. Here you can buy just what is pertinent to the study with this QSR 50 excerpt package. |
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EXCERPT: The National Restaurant Association (NRA) predicted that sales at quick-service restaurants would rise to $134.2 billion in 2005. Sales exceeded expectations, ending the year at $136.5 billion. According to the NRA, traffic at quick-serve restaurants was up 2 percent in 2005, and the segment added jobs at a rate of 3.3 percent. The NRA forecasts quick-serve sales of $142.4 billion in 2006, a gain of more than 5 percent. Who profited most from these perky industry figures? The unofficial QSR 50 2005 MVP has an envious record that helps us pinpoint many of the year’s key trends. Moving up an astonishing seven slots, from its major-league debut at number 50 last year to its current toehold at number 43, is Cold Stone Creamery. This report is available for purchase in the NXTprints format. This lively report format has fully functional navigation, can be saved and printed. See a Sample.
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