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2007 Best in Drive-Thru
2007 The Best in Drive-Thru

Each year QSR magazine surveys quick-serve consumers nationwide to find out just which attributes they say make for a satisfying drive-thru experience, as well as how those attributes are weighted in consumers’ minds. We then interview officials at quick-serve brands all around the country to determine how well operators are discerning and working to meet those expectations.
EXCERPT:
Of the 16 chains QSR surveyed, 14 report having made changes to their menuboards over the past year. Changes include using more visual presentations, repositioning featured items, standardizing value mean positioning and numbering systemwide, expanding combo offerings, and redesigning from the ground up. With only 45% of respondents reporting that they know what they want before reaching the menuboard, the potential is obvious.

To prove how important the menuboard is, 44 percent of consumer respondents say they are influenced by specials on the menuboard.

This report is available for purchase in the NXTprints format. This lively report format has fully functional navigation, can be saved and printed. See a Sample.

- 19 Pages plus October 2007 Cover - Price: $195 USD