November 21, 2008
QSRmagazine.com : reports : food industry reports
Purchase QSR Magazine Food Industry Reports |
 |
2007 QSR Consumer Survey NEW! This survey was conducted in March 2007 by the independent research firm of Lewis & Clark Research, on behalf of QSR magazine. The purpose of the survey was to gather information from consumers regarding their fast-food dining preferences and experiences. Email invitations, containing a link to an online survey, were sent the week of March 5, 2007 to a general sample of U.S. consumers age 18 and over. This report is based on the first 1000 responses received. A similar survey was conducted in 2006, and where applicable, comparable data is included in this current report. |
|
EXCERPT: "In the past 60 days, respondents have eaten in fast-food restaurants an average of eight days, casual sit down restaurants an average of six days, and fine dining establishments an average of four days. In each restaurant category, a majority of respondents have dined on five or fewer occasions during this time period. On a weekly basis, a majority of respondents (85%) report that they visit a fast-food restaurant at least once a week; the average is twice."  This report is available for purchase in the NXTprints format. This lively report format has fully functional navigation, can be saved and printed. See a Sample.  - 70 Pages - Price: $195 USD
|
