March 13, 2010
QSRmagazine.com : reports : food industry reports
Purchase QSR Magazine Food Industry Reports |
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2008 QSR Consumer Survey NEW! This survey was conducted in March 2008 by the independent research firm of Litchfield Research, on behalf of QSR magazine. Litchfield Research obtained opt-in e-mail lists of consumers with a geographically random distribution across the United States. Invitations were sent to over 100,000 unique e-mail addresses. The invitation contained a link to a web-based survey form. Reminders were sent to non-responders. Upon completion of the survey, respondents were given the opportunity to enter a drawing for one of ten $50 American Express gift cards. Winners were randomly selected by Litchfield Research. |
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EXCERPT: Meal Most Likely to be Eaten at a Fast Food Restaurant 57% of respondents indicated that lunch is the meal most likely to be eaten at a fast food restaurant, followed by dinner (25%). These percentages are nearly identical to the 2007 survey at 57% and 27% for lunch and dinner, respectively. Midday snack and late night snack both received 3%. These answer choices were not available in 2006, but "other" was a choice and received 3% of responses in 2006.  This report is available for purchase in the NXTprints format. This lively report format has fully functional navigation, can be saved and printed. See a Sample.  - 42 Pages - Price: $195 USD
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