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2008 QSR Franchise Brand Satisfaction Survey
2008 QSR Franchise Brand Satisfaction Survey

NEW! This survey was conducted over a three-week period in March 2008 by Litchfield Research, an independent research firm based in Marietta, GA.
  • QSR facilitated the delivery of invitations. The invitation contained a link to a web-based survey form.
  • A total of 314 respondents entered the survey.
  • The percentages are based on total responses to each aspect of each question.
EXCERPT:
Franchisee Challenges & Support Issues There are as many unique challenges facing franchisees as there are franchisees. Still, in reviewing answers to the question, "What is your biggest challenge?", there appear to be four broad areas:

  1. Reducing/Managing Costs
  2. Finding/Retaining Employees
  3. Profitability/Sales
  4. Concerns and Frustrations with the Franchisor.
Items 1 — 3 are a fact of life for any business, although issues with finding and retaining employees have always been a principal challenge for the foodservice industry. However, most businesses need not deal with the demands of a Franchisor. True, there is often the corporate office that many have to deal with but, the comments from this survey suggest that a Franchisee's success or failure is often a direct result of the demands, restrictions, and edicts placed on them by the Franchisor. Additionally, more than a few participants mentioned lack of or slow support, poor leadership and mandates to purchase from corporate as their biggest challenges.



This report is available for purchase in the NXTprints format. This lively report format has fully functional navigation, can be saved and printed. See a Sample.

- 21 Pages - Price: $195 USD