Special Report | August 2012 | By Sam Oches

The QSR 50 Chicken Segment

The top chicken brands in quick service.

The top chicken brands in the quick-service restaurant industry.
Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

How high did Five Guys climb? What newcomers are shaking up the ranks? And can anybody beat McDonald’s? Find all of the industry answers you need in this year’s QSR 50, the most important report you'll read all year.

Click column headers to sort
Segment RankCompany/Chain Name2011 U.S. Systemwide Sales (millions)2011 U.S. Average Sales per Unit (thousands)sort descendingNumber of Total Units in 2011Total Change in Units from 2010
2Chick-fil-A$4,051.0$2,893.51,60669
6Bojangles’$767.4$1,600.150621
5Zaxby’s$840.0$1,597.254026
7El Pollo Loco*$545.0$1,425.0394-18
3Popeyes Louisiana Kitchen*$1,720.0$1,133.81,62758
8Boston Market$532.0$1,102.0481-10
1KFC$4,500.0$940.04,780-275
4Church’s Chicken$864.3$698.61,212-33