Special Report | August 2012 | By Sam Oches

The QSR 50 Chicken Segment

The top chicken brands in quick service.

The top chicken brands in the quick-service restaurant industry.
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How high did Five Guys climb? What newcomers are shaking up the ranks? And can anybody beat McDonald’s? Find all of the industry answers you need in this year’s QSR 50, the most important report you'll read all year.

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Segment RankCompany/Chain Namesort ascending2011 U.S. Systemwide Sales (millions)2011 U.S. Average Sales per Unit (thousands)Number of Total Units in 2011Total Change in Units from 2010
6Bojangles’$767.4$1,600.150621
8Boston Market$532.0$1,102.0481-10
2Chick-fil-A$4,051.0$2,893.51,60669
4Church’s Chicken$864.3$698.61,212-33
7El Pollo Loco*$545.0$1,425.0394-18
1KFC$4,500.0$940.04,780-275
3Popeyes Louisiana Kitchen*$1,720.0$1,133.81,62758
5Zaxby’s$840.0$1,597.254026